Enchanting Readers One Author At A Time!

Monday, December 2, 2019

FYI: Instagram Removes Likes! YIKES! What it actually means for you!

I'm sure you've heard by now or have seen it for yourself, Instagram is no longer showing you the LIKE counts in posts.  They have made the LIKE counts private. Which means you are able to see your own like counts for your posts but you will not be able to see others.

Before we get any further, I want to ensure you are aware as to the "why" Instagram has decided to remove the LIKE Counts. Basically, Instagram wanted to reduce the stress of its users. 

As Mosseri shared, “the idea is to de-pressurize Instagram”, and make it a space that’s more focused on connections, conversations and community..." 

As we all know, social media continues to impact our daily lives, and it doesn't matter if its personal or for business. "Will they like this picture?" or checking to see how many likes your post received within seconds of posting it or feeling emotionally down/depressed because your post didn't seem to get the likes you thought it would. 

Aside from the stress this 'stress reducing' decision has created, you now need to figure out how this will impact you as a business. 

I'm sure you're asking yourself "How will you be able to identify influencers to review your books or promote them?" or "How will this affect my next release?" and you may have others! Take a moment to breathe deeply and exhale. The answer is it won't hurt, it will actually help!!

Seriously! It will definitely reduce not only your stress levels but also those of your readers/reviewers! It will also increase creativity! People will be able to post things and not worry that they are in competition with others (fearing less visibility). You will be able to focus on 'quality' vs. "quantity". 

"The fact that your “like count” is out of sight means that the focus is on your content, rather than a number, and can allow you to post more freely without being limited to your best times to post." - by Later

I completely agree with Later's insight! There have been many times where clients have opted to select 1 Instagramer over another (for reviews, posting promo, exclusive content, etc.)  based on LIKE counts vs. the actual number of followers or most importantly, the quality of the content (e.g. post). Yeah, the photo got a bunch of likes, but did the instagramer tag your account? Used hashtags that are relevant (either provided by you, your team or on their own) within their caption? Did they include an action item (e.g. follow author, buy book, add to list, etc.)? What about links? Did they include the link to where to purchase your book(s)? 

All of the above items are crucial for you and your business!

Pros to the removal of LIKE Counts: 
1. ) Smaller and/or Newer accounts will be able to blend in with the bigger/older ones and a very important point - they will be given more credibility! 

Why is this good? Because you will be giving potentially a new reader the opportunity to fall in love with your book!! Something else to keep in mind... they may be 'new' or 'smaller' (aka number of followers) BUT they may be great influencers within their community! If they love a book, their followers WILL buy it! If they discovered a new author, their followers will check them out as well! So just because some Instagramers have larger followings, doesn't mean they are great at influencing others! NEVER count out the smaller/newer bloggers/Instagramers! 

The content shared is significantly more important then the number of LIKES it gets! 

2.) Another very important pro is exposing fake influencers!
Similar to other social media platforms, people can buy followers and likes!  This doesn't assist you in any way! You want to follow accounts that have grown organically, have great content and are true influencers! Having a large number of followers and/or LIKES doesn't mean they can influence. Getting thousands of likes on a post doesn't prove influence either nor bring you any value. 

3.) Remember that I started in this industry as a blogger/reviewer! I KNOW personally the stress of creating content that will influence others to check out an author or buy the book I'm posting about! I also know what its like to not get included on a blog tour, or get an interview with an author or that review copy because I didn't have enough LIKES on my posts or followers overall!

What does this mean for you? With the removal of LIKE counts, Instagramers will feel relief that the likes no longer matter! Which means you will end up with MORE bloggers/reviewers wanting to participate in your events!! More people sharing your latest release equals more visibility!

4.) And what I think is the MOST important PRO is that the attention of the posts will return to what matters most to YOU! Getting Instagramers to take action on your (and others) account! This means having your followers click on your link, leave a comment or sending you a DM! These actions lead to a true ROI (return on investment) in the form of traffic and sales (you love those, right?). 

Now that you're feeling a bit better about the removal of LIKE counts, what do you do now?

I highly suggest creating pre-made posts that your Instagramer can copy/paste. This ensures that the information you want included is! This is used for when you have events scheduled (e.g. blog tours, SM blasts, etc.) AND you can event include some in your newsletters that you send to your readers! Include a quick note sharing that you've included some sample SM posts if they want to share about your new release, cover reveal, preorders, narrators revealed, etc. Trust me, your readers will share!! 

Create a list of hashtags that are specifically for your brand and individual books! Use these when you post yourself and for those pre-made posts! 

Do you have a list of bloggers, Instagramers, reviewers and book lovers that WANT to share your information (e.g. new release, event(s) you're attending, cover reveals, etc.) ? This isn't a sign up for a specific event (e.g. blog tour, release day blitz) though they should/would also receive those invitations to participate. This also isn't a required task (must share by certain date/time). This list is where you reach out and ask that they share and provide them with a few social media premade posts, images, hashtags and links. They will be able to post whenever they can (or want to). This group is one that you will KNOW will share/post because they truly want to! 

Something else you'll want to consider (if you don't already have one) is including a section on your website that bloggers, reviewers, influencers and book lovers in general can go to to grab these premade posts and any other items (e.g. graphic teasers, ads, media kits, etc.) that they can use for their reviews or when raving about how awesome your book is! 

Instagram was originally created and still is all about pictures and graphics! 
Invest in either hiring a graphic designer that specializes in branding and is knowledgeable not only about this industry but marketing/promoting books and authors! Or taking classes to enhance your own skills (or that of your team) if you create your own materials! I can't stress enough the importance of consistent branding (that of your business and your book (individual or series)) and creating unique graphics that stand out! 

There are several other things you can do and I'd be happy to set up a consultation to review these and other items you may wish to consider! Please send me an email to request additional information and to schedule your consultation session!  

Tuesday, November 26, 2019

Release Day Blitz and Giveaway: Love and Linguistics by Tara Lain

Love and Linguistics
(Movie Magic Series, Bk 2) 
by Tara Lain


In his neighborhood, El Martin stands out, and that can be life threatening. Against the odds, he’s managed to graduate high school and then master IT. Now he’s desperate to get a good job to free his drunken dad and himself from the control of gang leader M2 and the drugs he sells. But with his piercings and his slang-ridden speech, El looks and sounds like a Bronx gangbanger, and potential employers won’t give him a second look. So when El hears about Henry Fairhaven, PhD, linguistics researcher and wealthy New York socialite, El takes his life in his hands to escape from M2 and ends up sleeping in the stairwell at Henry’s building, hoping to learn how to speak.

To Henry, who wants to prove himself as a scholar and not merely a rich dilettante, El isn’t only the most beautiful man he’s ever seen—he’s also the key to getting a paper published on Henry’s ground-breaking linguistics methods before a competitor beats him to the punch. But Henry doesn’t tell El the truth, and El thinks Henry’s helping him because he cares.

El’s dreams collide with Henry’s ambitions at the elegant Met Gala, where El captivates a prince of Silicon Valley. But the real collision comes when M2 tracks El down and Henry has to choose between the validation he craves and a future with the man he’s come to love.

Available for Purchase at

About the Author

Tara Lain believes in happy ever afters – and magic. Same thing. In fact, she says, she doesn’t believe, she knows. Tara shares this passion in her best-selling stories that star her unique, charismatic heroes — the beautiful boys of romance —  and adventurous heroines. Quarterbacks and cops, werewolves and witches, blue collar or billionaires, Tara’s characters, readers say, love deeply, resolve seemingly insurmountable differences, and ultimately live their lives authentically. After many years living in southern California, Tara, her soulmate honey and her soulmate dog decided they wanted less cars and more trees, prompting a move to Ashland, Oregon where Tara’s creating new stories and loving living in a small town with big culture. Likely a Gryffindor but possessed of Parseltongue, Tara loves animals of all kinds, diversity, open minds, coconut crunch ice cream from Zoeys, and her readers. She also loves to hear from you.   

You can find Tara at Lain

Presented by

Tuesday, November 5, 2019

Release Day Blitz: Spellbound by Dannika Dark

It's here!!!

(Crossbreed Series, Bk 8)
by Dannika Dark

Niko is caught in a powerful spell that was cast from the very book he sought to protect. Trapped between life and death, his chances of returning look grim.

Gem is determined to set things right. Armed only with her innate knowledge of language, she begins her daunting quest to break the diabolical spell… no matter the cost. When an irreversible action unleashes a new threat, Keystone scrambles into action. Lives are at stake as the team scours the city in search of an elusive foe.

A bond forged in secrets. A courageous sacrifice. Will Gem succeed at her daring attempt, or will she inadvertently destroy them all?

The clock is ticking in this riveting installment of the USA Today bestselling Crossbreed series.

Available to purchase at 
Audible | Kindle | Amazon PaperbackiTunes | Kobo | Nook 

(Crossbreed Series Book 1)

Available purchase at 

(Crossbreed Series, Bk #2)

Available purchase at 
Kindle | Amazon (Paperback) | Audible | iTunes | Nook | B&N | Kobo | Tantor

(Crossbreed Series, Bk #3)

Available for purchase at
Kindle | Amazon (Paperback) | Audible | iTunes | Nook | B&N | Kobo | Tantor

(Crossbreed Series, Bk #4)

Available for purchase at 

(Crossbreed Series, Bk #5)

Available to purchase at

(Crossbreed Series, Bk #6)

Available for Pre-order at 

(Crossbreed Series, Bk #7)

Available for purchase at 
Audible | Amazon Paperback | iTunes | Kindle | Kobo

Listen to an exclusive audio excerpt at Viviana Enchantress of Books for Audiobook Lovin'! 

About the Author

Dannika Dark is the USA Today Bestselling Author of Urban Fantasy Romance and Paranormal Romance books. Her books have sold more than 2 million copies worldwide, and she is a 2016 Audie Awards finalist. In addition to writing about supernatural worlds, Dannika is passionate about graphic design and creates all her own covers and series art. When not writing in her cave, she enjoys indie music, reading, Netflix, heaps of chocolate, and unleashing her dark side. 

You can find Dannika at 

To receive exclusive content and be the first to know about upcoming releases, please sign up to her newsletter. 

Presented By

Friday, October 11, 2019

Release Day Blitz: Evergreen by Mya O'Malley

by Mya O'Malley


Meet June, short for Juniper, the anonymously rich girl next door who finds herself fulfilling her passion of caring for homeless animals by volunteering her time at the local animal shelter.

Unlucky in love, June sets her sights on finding the one, the perfect canine companion, that is, meant just for her. Things get complicated though, as Graham, the interesting man who delivers the enormous Great Dane to the doorstep of the shelter, not only threatens to come between June and the dog, but messes with her mind and heart as well.

Maxine, the Great Dane, remains a mystery, appearing out of thin air, as if destined to try to bring Graham and June together. The question is, will their relationship survive or are the obstacles set before them too much to overcome?

Available for purchase at

About The Author

Mya O’Malley was born and raised in the suburbs of New York City, where she currently resides with her family.

Mya’s passion is writing; she has been creating stories and poetry since she was a child. She earned her undergraduate degree in special education and a graduate degree in reading and literacy.

Mya is a published writer of contemporary romance, young adult, and paranormal romance/mysteries. Presently, Mya’s novels have been published by Solstice Publishing, Clean Reads, TouchPoint Press, and Blue Tulip Publishing.

Mya spends her free time honing her skills in photography, painting, and reading just about anything she can get her hands on. Mya loves to travel; she has visited several amazing locations such as Aruba, St. Lucia, Puerto Rico, Mexico, Costa Rica, Canada, Ireland, and Australia. 

You can connect with Mya at

Presented by

Friday, September 13, 2019

Release Day Blitz & Giveaway: Love You So Sweetly by Tara Lain

Reading his future in a glass of sweet tea.

Love You So Sweetly
(Love You So Series, bk 4)
by Tara Lain

Reading his future in a glass of sweet tea.

The youngest son of one of America’s richest families, Remy Merced is so busy trying to save his family company from collapse, he’s never taken time to figure out if he’s gay, much less if he’s happy. Then his meddling mama hires him an assistant who’s everything Remy thinks he doesn’t want. Cute Harper Treadwell, from rural Arkansas, is a brilliant business prodigy… and openly gay. His wit and charm could confirm Remy’s suspicions about his own sexuality almost instantly—if they weren’t both already partnered. 

When Remy’s girlfriend and Harper’s boyfriend get a little too friendly, Remy finds that the path to happiness requires a long drive in an old Prius, a growing appreciation for small towns, and a whole lot of sweet tea. But before they can forge a future—they have to let go of the past.

Available for purchase at


But he and Felicity hadn’t had sex in weeks. Shouldn’t he have a set of horns that would put Dasher, Dancer, and Prancer to shame? Hell, he was in his twenties. Even if he was sleepwalking, shouldn’t he be ready to stick his cock in anything female that passed within five feet of him? Wasn’t that the way most guys felt? Shit, these questions haunted the back of his brain all the time while the front worried about the business. And it wasn’t like he didn’t know why it worried him.

He sipped coffee and glanced at John Jack, who was smiling at his wife with open lust. It’d be nice to have somebody he trusted to tell him straight if he was undersexed or asexual, or…. He sighed softly. But he and John Jack didn’t have that kind of relationship. John Jack was seven years older and was more a product of Arkansas than California. He put a lot of store in “being a man,” and Remy was scared of what John Jack would say if Remy tried to get personal. Remy worked all the time, so everyone he knew was associated with the company, and since Remy was the boss, who the hell was he going to tell his troubles to?
His mama’s voice came from the direction of the kitchen, telling Nigel she’d like some more ice cream.

Felicity turned to Remy and leaned in. “I’m going to make my excuses. I’m too tired.” She put a hand on his arm. “Sorry, dear.” She kissed his cheek, rose, said a fast goodbye to Trudy and John Jack, and was gone before Mama even made it into the room.

Remy had a pretty good idea he shouldn’t be smiling.

He walked to the door and—oh, heaven. The coffee aroma drifted from a huge steaming cup sitting in the middle of his desk. Like he’d seen an oasis on the desert, he hurried toward the cup. Holy cow. Not just hot but white. Obviously loaded with his favorite cream. He set down his backpack and grabbed the cup before even taking off his leather jacket. After a deep inhale, he sipped. Oh wow, perfect. Eartha hardly ever put in enough cream for him, and this was—different. Unique. What a flavor.
He took another swallow, then set it on the desk and took off his jacket, his gaze already drifting toward his laptop. Cradling his cup, he slid into the chair, toggled the space bar, and stared at the results from their three pilot regions, then sighed. Fuck. Not bad, but sure as hell not good.
“Are you ready for a refill?” The voice that came from his still-open doorway sounded like someone had poured extra cream into it as well.
Remy looked up, bobbled the cup, and splashed white coffee onto his desk and jeans. “Ow! Shit.”
“Oh Lord, I’m so sorry.”
By then Remy was on his feet, brushing at the drops clinging to the denim and frantically examining his starched white shirt. Before he quite grasped what was happening, long-fingered hands were brushing at his pant legs from behind, dangerously close to all kinds of personal items.
Remy danced in a circle. “Uh, wait. Enough. I got it.” He extended an arm to ward off the intrusive ministrations and came face-to-face with—who? He’d never seen the guy before. Young, with straight dark hair that was just that bit too long, kind of like his own, a slim face with high cheekbones and huge, doe-like eyes of clearest blue behind dark-rimmed glasses. Adorable nerd came to mind although it was a strange way to describe a guy. “Who are you?”
The guy clearly took a breath because his chest in a maroon sweater vest expanded and his nostrils flared. “Mr. Merced, I’m Harper Treadwell, your new assistant.”
For a second nothing quite computed, then his mother’s pronouncement of the previous day rushed back. “Oh.”
“I’m so mortified to have gotten off on the wrong foot. I just noticed you seemed to like the coffee and wondered if you wanted more.”
“The coffee?” Remy stared at the cup on his desk sitting in a small ring of spilled french roast.
“How about I clean that up and get you a new cup?” Harper grabbed the cup, pulled a real-life hanky from his pocket, and captured the drips, then rushed out of the office.
Remy kept staring. His brain must be too exhausted to click into gear, because whirlwind Harper returned with a brimming cup, a spray bottle of some kind of cleaner, and a rag before Remy even blinked. Harper carefully set the cup on a bookcase, sprayed the desk and cleaned it like he was doing art restoration. Then he lovingly set the cup on the desk and stepped back. “I’ll be happy to take your jeans to the Laundromat, sir, if you’d like.”
“Wha—no. Uh, thank you. How did you know about the coffee?”
“About the extra cream?”

“Oh, I asked my mama to ask your mama.” He pushed his glasses up the bridge of his nose and then smiled with lots of teeth, but his gaze skittered around. “So how can I help you this morning?”

When the door to the room opened and closed, a little steam escaped, but the system wouldn’t stop. Okay, enough. It wasn’t really relaxing. Gasping, he rushed across the room and out the door. Whew. Wiping his face on one end of his towel, he hurried into the locker area and toward his bay.
Like some well-rehearsed vaudeville act, Remy rounded the corner just in time to see a towel flash through the air toward the hamper. Behind the towel stood Harper Treadwell, all six willowy feet of him, stark naked.
Neither of them moved. Well, except maybe for the long, low-hanging dick in a nest of dark curls at Harper’s groin that might, just might, have given a little hop. From the direction of Harper’s eyes, it seemed the towel Remy had used to wipe his face was no longer covering his lower regions.
Weirdly, his first thought was that he hoped his cock looked as good as Harper’s.
Harper seemed to shake himself, which set up tremors in his private parts. He grabbed for a towel from the rack beside him and whipped it in front of him, clearly trying for nonchalance and missing by a mile. “Uh, hi. Sorry. Nearly hit you with that towel. I was trying for a three.”
Remy blinked. “Three?”
“Points.” Harper grinned, and it was like every cell in Remy’s body smiled back—except his mouth. Harper said, “I scored.”
Remy slowly pulled the towel down to cover the essentials, which were expressing uncertain feelings at that moment, and equally slowly walked to his locker. “So you were in the gym?”
“Yes. I did the Pilates class. Man, it’s terrific. I don’t have my own reformer, so I’m thrilled to be able to use the equipment here. The instructor’s great, just great. Well, excuse me, I need to take a shower.” He bolted from the lockers.

Remy collapsed on the bench. Part of him wanted to laugh. The guy had looked like Bambi escaping the wildfire, all long legs and huge eyes. But the part of Remy that had practically swallowed his tongue at the sight of those wide shoulders, lean hips, strong, long thighs and strong, long cock didn’t want to laugh at all.

Love You So Series

Bk 1

Available for purchase a
Kindle |  Audible | Kobo | iTunes | Nook | Dreamspinner Press

Bk 2

Available for purchase at at 

Bk 4

Available for purchase at

About the Author

Tara Lain believes in happy ever afters – and magic. Same thing. In fact, she says, she doesn’t believe, she knows. Tara shares this passion in her best-selling stories that star her unique, charismatic heroes — the beautiful boys of romance —  and adventurous heroines. Quarterbacks and cops, werewolves and witches, blue collar or billionaires, Tara’s characters, readers say, love deeply, resolve seemingly insurmountable differences, and ultimately live their lives authentically. After many years living in southern California, Tara, her soulmate honey and her soulmate dog decided they wanted less cars and more trees, prompting a move to Ashland, Oregon where Tara’s creating new stories and loving living in a small town with big culture. Likely a Gryffindor but possessed of Parseltongue, Tara loves animals of all kinds, diversity, open minds, coconut crunch ice cream from Zoeys, and her readers. She also loves to hear from you.   

You can find Tara at Lain